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For Hire – 10K, 100K, 1M social web influencers January 28, 2009

Posted by paulrickett in Social Media.
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1 comment so far

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THIS IS NOT A REAL AD – just a hypothetical scenario. What would happen if this were true? It is possible.

twitter: @paulrickett  LinkedIn: http://www.linkedin.com/in/paulrickett

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All with guaranteed, interrelated, credible Facebook, Twitter, MySpace, gmail, hotmail etc. identities – many with real friends. Can add/change physical addresses to suit your location/market. User profiles span all age, ethnic and job demographics – just tell us what you need. Custom people creation a specialty.

Need to promote your product, skew a petition, rubbish the competition. We can do it.

Services we can provide include:

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Product endorsements & recommendations or complaint/criticism. We create buzz heard around the world

Political opinion shifting

Customer service jams – show how your competition has bad customer service and a lousy product

… and anything else you can think of.

Email your requirements now to digitalpeople@anonymous.org.zz (sorry, no phone calls accepted)

For your security we recommend not using your organization’s email address in communications to us. Terms: Payment in advance by money transfer only to GnomeBankZurich.

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THIS IS NOT A REAL AD – just a hypothetical scenario. What would happen if this were true? It is possible.

twitter: @paulrickett  LinkedIn: http://www.linkedin.com/in/paulrickett

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Challenging Conventional Wisdom January 14, 2009

Posted by paulrickett in Social Media.
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4 comments

I am a convert to social media, how could I not be. I was one of the early email adopters, a Compuserve user and many other long departed early internet ventures and tools. So what am I challenging? The current conventional wisdom and rush to social media as the ‘silver bullet’ to solve all marketing problems. Yes, its useful, Yes, it is a good part of the future if not the future itself judging by my 17 year old son’s on-line experiences. But is it the answer to all marketing today? Certainly not, and not for some time yet.

Why?

Significant  proportions of the population are not engaged yet, especially in higher age demographics

Human nature has not changed and most still prefer to deal with a human when buying important things especially in B2B and many B2C applications. For instance,the Internet was to be death of branch banking at the beginning of the century. Now its just another channel and branch banking is experiencing a phoenix-like rise from the ashes of our expectations.

While Facebook and Myspace boast country-sized user bases, these are fragmented and spread over the world which means for 90% of businesses that these users represent a small portion of their customers and potential customer markets.

The potential for fraud is already startling. But abuse of social media is really just beginning and, people, there’s going to be a backlash at all the subtle, and not so subtle marketing directed at them through Twitter, Facebook etc. With recent cases overseas on serving divorce papers, virtual murder etc, many people are going to be turned off and perhaps retreat to moderated forums. Not forever but social media is not yet a panacea for business success.

The evangelists would have us believe that the future is now, I’d argue its only just starting and we are a generation (at least) away from near-universality in the developed world let alone the rest.

Social media is undoubtedly useful and needs to be addressed by most marketers, but they still need to blend it with the older and more conventional tools and disciplines.

Twitter: @paulrickett, LinkedIn: http://www.linkedin.com/in/paulrickett